Ability to directly assign ads to specific ad zones or category of ad zones.
As an example: Some clients like a restaurant may not want other restaurant ads on their campaign.
If you had the ability to quickly check off all zones individually that ad will be assigned to upon creating the ad it would be great. Even better would be to allow Ad Zones to be categorized/grouped together.
You could than create a group of ad zones for a geographic area which exclude restaurant ads. In low location volume its not much of an issue, but when you have 100 or more locations to assign an add to it will be very time consuming under current set up.
Another option would be to assign each ad a category upon creation. You could than provide a means to create an ad zone by checking off categories you want or want to exclude. Same could be done for area of ad play-create a geopoint/fence that the ad is supposed to play within. It could play on all ad zones that do not exclude its ad category within that defined geographic area.